High-Impact Campaign Insights – Sales & Video Conversions Report

Overview (All Campaigns Combined):

• Total Conversions: 13.7K
• Total Cost: Rs 53.8K
• Cost per Conversion: Rs 3.93

Campaign 1: Sales-Performance Max-3

• Type: Performance Max
• Avg. CPV: PKR 0.48
• Impressions: 305,594
• Interactions (Clicks/Engagements): 71,320
  
• Interaction Rate: 23.34%
• Avg. Cost: PKR 0.32
• Total Cost: PKR 23,166.47
• Bid Strategy: Maximise conversion value (Target ROAS)
• Conversion Rate: 6.33%
• Conversion Value: PKR 1,255,518.81
• Conv. Value / Cost: 54.20
• Conversions: 4,511.9
• Cost per Conversion: PKR 5.13

Campaign 2: Video Conversions – 2024-05-07

• Type: Video
• Avg. CPV: PKR 1.27
• Impressions: 302,400
• Interactions (Engagements/Views): 52,262
• Interaction Rate: 17.28%
• Avg. Cost: PKR 0.53
• Total Cost: PKR 27,671.98
• Bid Strategy: Target CPA
• Conversion Rate: 17.58%
• Conversion Value: PKR 401,579.73
• Conv. Value / Cost: 14.51
• Conversions: 9,189.01
• Cost per Conversion: PKR 3.01