Leap Tech Event – Email Campaigns
Campaign 1: Leap Tech Event – Sent on Jan 30, 2023
This campaign was sent to 111 recipients.
Achieved an open rate of 29.89%, with 31 users opening the email.
Received a click-through rate of 1.94%, with 2 users clicking on the CTA.
1 user unsubscribed, resulting in a 0.97% unsubscribe rate.
Delivery rate was 100%, confirming successful reach to all contacts.
📌 Campaign 2: Leap Tech Event – Sent on Feb 3, 2023
This follow-up campaign was sent to 105 recipients.
Achieved an open rate of 22.99%, with 23 users opening the email.
Got a click-through rate of 0.98%, with 1 user clicking.
No unsubscribes were recorded in this campaign (0% unsubscribe rate).
Delivery rate was again 100%.
👨💻 My Key Responsibilities in These Campaigns:
Planned and executed a two-phase campaign strategy for promoting the Leap Tech Event.
Designed responsive email layouts using Brevo’s drag-and-drop editor.
Wrote custom subject lines and body content tailored for a tech-savvy audience.
Segmented and managed the contact list for targeted outreach.
Tracked campaign analytics, compared both campaign results, and optimized accordingly.
Estimated Time Taken for the Campaign
CLIENT SATISFACTION
